Posts Tagged ‘vp corner’
VP Corner: Mailbox Musings from an Airplane
Connecting the dots on locking mailboxes and security As I sat on the crowded flight from Chicago back to Seattle, I reflected on the last few days I had spent working the Mail Boss locking mailbox booth at the Orgill Dealer Market. It occured to me that 90% of the hardware industry just doesn’t understand…
Read MoreVP Corner: ID Theft Protection
Credit Report dot com gets it right I have read so many articles on identity theft protection that I dream about it. Just the other night, I woke up in a panic after having dreamt about getting a huge credit card bill for items I didn’t even buy. I was about to start questioning my…
Read MoreRetail Response to Down Economy: The Survivors & the Deer
I have a unique perspective on the retail hardware domain and have observed some notable trends in response to this down econmy. Specifically, I have witnessed 2 kinds of hardware retailers: the “Survivors” and the “Deer”.
I purport this: First and foremost, in this economy the “Survivors” (and not the “Deer”) will thrive. Why? Because they will find what works. In my humble opinion, in this economy people (American consumers) are willing to pay for “Peace of Mind” even when money is short. Why? Because they want to safeguard what they still have… what they can’t afford to lose.
Read MoreMail Boss Sales on the Rise – Here’s Why!
Four societal factors explain tremendous demand for locking mailboxes – Making lemonade from lemons When we first started marketing our Mail Boss security locking mailbox products several years ago, there were specific areas in the country where the demand was very high. Certain states — Washington, Oregon, California, Arizona, Texas, Florida, and Nevada, for example…
Read MoreVP Corner: The Economy and this State of Fear
No simple solutions, except one… the Mail Boss As we all know, the economy is down and unpredictable right now, so much so that many of us are living in a state of fear. Sure, President Elect Obama says he can fix the economy, “but it will be a hard and long road and we…
Read MoreVP Corner: The Lucky One
I am fortunate enough to be a partner in Epoch Design where we have created the Mail Boss security locking mailbox. We started out designing and producing furniture, and we still do. Certainly, it is fulfilling to watch our ideas come to life and sometimes become desirable products for the masses. For many years, this drove me and inspired me, especially when we had customers contact us appreciative of the quality of our products. But there was always something missing, and we all felt it. From my perspective, it is very difficult to really help people out, rather, impact their lives by providing them with quality furniture that fulfills a need or desire in their lives.
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